390 lines
18 KiB
PHP
390 lines
18 KiB
PHP
<?php
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/*
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Template Name: шаблон главной страницы
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*/
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get_header();
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$post_id = get_the_ID();
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// Данные филиала
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$branch_email = get_option('branch_email') ?: carbon_get_theme_option('site_mail') ?: '';
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$branch_phone = get_option('branch_phone') ?: carbon_get_theme_option('site_phone') ?: '';
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$branch_name = get_option('branch_name') ?: carbon_get_theme_option('site_name') ?: 'Декарт';
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$branch_city = get_option('branch_city') ?: carbon_get_theme_option('site_city') ?: 'Щёлково';
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$branch_city_prep = get_option('branch_city_prep') ?: 'в Щёлково';
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$branch_addr = get_option('branch_address') ?: carbon_get_theme_option('site_address') ?: '';
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// Рейтинги
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$rating_ya = get_option('branch_rating_yandex', '5.0');
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$rating_2gis = get_option('branch_rating_2gis', '4.7');
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// Динамические URL для JSON-LD
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$home_url = home_url('/');
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$theme_url = get_template_directory_uri();
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$page_url = get_permalink($post_id) ?: $home_url;
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$logo_url = '';
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if (has_custom_logo()) {
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$logo_id = get_theme_mod('custom_logo');
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$logo_url = wp_get_attachment_image_url($logo_id, 'full') ?: '';
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}
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$logo_url = $logo_url ?: $theme_url . '/assets/images/logo-svg.svg';
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$site_name = get_option('blogname') ?: 'Декарт';
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$yoast_title = get_post_meta($post_id, '_yoast_wpseo_title', true) ?: $site_name;
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$yoast_desc = get_post_meta($post_id, '_yoast_wpseo_metadesc', true) ?: '';
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$branch_region = get_option('branch_region', 'Московская обл.');
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$branch_zip = get_option('branch_zip', '141100');
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$branch_coords = get_option('branch_coords');
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$branch_lat = '';
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$branch_lng = '';
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if (! empty($branch_coords) && is_string($branch_coords) && false !== strpos($branch_coords, ',')) {
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$parts = explode(',', $branch_coords);
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$branch_lat = isset($parts[0]) ? trim($parts[0]) : '';
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$branch_lng = isset($parts[1]) ? trim($parts[1]) : '';
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}
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$branch_lat = $branch_lat ?: get_option('branch_lat', '55.928461');
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$branch_lng = $branch_lng ?: get_option('branch_lng', '38.000991');
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$area_served_raw = get_option('branch_area_served', 'Щёлково, Фрязино, Ивантеевка');
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// FAQ для JSON-LD
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$front_faq = carbon_get_post_meta($post_id, 'front_faq');
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$faq_has = ! empty($front_faq) && is_array($front_faq);
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?>
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<main class="main-page">
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<?php get_template_part('template-parts/svg-sprite'); ?>
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<?php get_template_part('template-parts/hero-front'); ?>
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<?php get_template_part('template-parts/answer-block'); ?>
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<?php if (carbon_get_post_meta($post_id, 'section_visible_services')) : ?>
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<?php get_template_part('template-parts/services'); ?>
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<?php endif; ?>
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<?php if (carbon_get_post_meta($post_id, 'section_visible_comparison')) : ?>
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<?php get_template_part('template-parts/comparison'); ?>
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<?php endif; ?>
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<?php if (carbon_get_post_meta($post_id, 'section_visible_video')) : ?>
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<?php get_template_part('template-parts/video-tour'); ?>
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<?php endif; ?>
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<?php if (carbon_get_post_meta($post_id, 'section_visible_daylife')) : ?>
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<?php get_template_part('template-parts/day-in-life'); ?>
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<?php endif; ?>
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<?php if (carbon_get_post_meta($post_id, 'section_visible_teachers')) : ?>
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<?php
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// Преподаватели
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$front_teachers_raw = carbon_get_post_meta($post_id, 'front_teachers');
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$front_teacher_ids = array();
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if (is_array($front_teachers_raw)) {
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foreach ($front_teachers_raw as $item) {
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if (! empty($item['teacher_id'])) {
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$front_teacher_ids[] = (int) $item['teacher_id'];
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}
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}
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}
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$front_teachers_text = carbon_get_post_meta($post_id, 'front_teachers_text');
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get_template_part('template-parts/teachers-cards', null, array(
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'teacher_ids' => $front_teacher_ids,
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'description' => $front_teachers_text ?: '',
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));
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?>
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<?php endif; ?>
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<?php if (carbon_get_post_meta($post_id, 'section_visible_stories')) : ?>
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<?php get_template_part('template-parts/success-stories'); ?>
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<?php endif; ?>
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<?php if (carbon_get_post_meta($post_id, 'section_visible_expert_quotes')) : ?>
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<?php get_template_part('template-parts/expert-quotes'); ?>
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<?php endif; ?>
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<?php if (carbon_get_post_meta($post_id, 'section_visible_reviews')) : ?>
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<?php get_template_part('template-parts/reviews-link'); ?>
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<?php endif; ?>
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<?php if (carbon_get_post_meta($post_id, 'section_visible_faq')) : ?>
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<?php get_template_part('template-parts/faq-front'); ?>
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<?php endif; ?>
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<?php if (carbon_get_post_meta($post_id, 'section_visible_price')) : ?>
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<?php get_template_part('template-parts/price-front'); ?>
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<?php endif; ?>
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<?php if (carbon_get_post_meta($post_id, 'section_visible_cta')) : ?>
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<?php get_template_part('template-parts/cta-consultation'); ?>
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<?php endif; ?>
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<?php
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?>
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<script type="application/ld+json">
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{
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"@context": "https://schema.org",
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"@graph": [
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{
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"@type": "WebSite",
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"@id": "<?php echo esc_url($home_url); ?>#website",
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"url": "<?php echo esc_url($home_url); ?>",
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"name": "<?php echo esc_attr($site_name); ?>",
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"description": "<?php echo esc_attr(get_option('branch_description_schema', $site_name)); ?>",
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"publisher": { "@id": "<?php echo esc_url($home_url); ?>#organization" },
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"inLanguage": "<?php echo esc_attr(determine_locale() ?: 'ru-RU'); ?>",
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"potentialAction": {
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"@type": "SearchAction",
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"target": {
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"@type": "EntryPoint",
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"urlTemplate": "<?php echo esc_url($home_url); ?>?s={search_term_string}"
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},
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"query-input": "required name=search_term_string"
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}
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},
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{
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"@type": "WebPage",
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"@id": "<?php echo esc_url($page_url); ?>",
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"url": "<?php echo esc_url($page_url); ?>",
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"name": "<?php echo esc_attr(wp_strip_all_tags($yoast_title)); ?>",
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"isPartOf": { "@id": "<?php echo esc_url($home_url); ?>#website" },
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"about": { "@id": "<?php echo esc_url($home_url); ?>#organization" },
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"description": "<?php echo esc_attr($yoast_desc ?: $site_name); ?>",
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"breadcrumb": { "@id": "<?php echo esc_url($page_url); ?>#breadcrumb" },
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"inLanguage": "<?php echo esc_attr(determine_locale() ?: 'ru-RU'); ?>",
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"dateModified": "<?php echo get_the_modified_date('c'); ?>"
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},
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{
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"@type": "BreadcrumbList",
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"@id": "<?php echo esc_url($page_url); ?>#breadcrumb",
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"itemListElement": [
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{
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"@type": "ListItem",
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"position": 1,
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"name": "Главная страница",
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"item": "<?php echo esc_url($home_url); ?>"
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}
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]
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},
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{
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"@type": ["Organization", "EducationalOrganization", "School", "LocalBusiness"],
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"@id": "<?php echo esc_url($home_url); ?>#organization",
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"name": "<?php echo esc_attr($branch_name); ?>",
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"url": "<?php echo esc_url($home_url); ?>",
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"logo": {
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"@type": "ImageObject",
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"url": "<?php echo esc_url($logo_url); ?>",
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"width": 238,
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"height": 70
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},
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"image": "<?php echo esc_url($logo_url); ?>",
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"sameAs": <?php
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$__sameas = array();
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$__vk = get_option('branch_ext_vk') ?: 'https://vk.com/shkola_dekart';
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if ($__vk) {
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$__sameas[] = $__vk;
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}
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$__ya = get_option('branch_ext_yandex', '');
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if ($__ya) {
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$__sameas[] = $__ya;
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}
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$__gg = get_option('branch_ext_2gis', '');
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if ($__gg) {
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$__sameas[] = $__gg;
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}
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$__oz = get_option('branch_ext_otzovik', '');
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if ($__oz) {
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$__sameas[] = $__oz;
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}
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$__other_url = get_option('branch_ext_other_url', '');
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if ($__other_url) {
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$__sameas[] = $__other_url;
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}
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$__msgr_wa = get_option('branch_messenger_whatsapp', '');
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if ($__msgr_wa) {
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$__sameas[] = $__msgr_wa;
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}
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$__msgr_tg = get_option('branch_messenger_telegram', '');
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if ($__msgr_tg) {
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$__sameas[] = $__msgr_tg;
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}
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echo wp_json_encode(array_values(array_unique($__sameas)), JSON_UNESCAPED_SLASHES);
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unset($__sameas, $__vk, $__ya, $__gg, $__oz, $__other_url, $__msgr_wa, $__msgr_tg);
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?>,
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"aggregateRating": <?php
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$__review_query = new WP_Query(array(
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'post_type' => 'reviews', 'post_status' => 'publish',
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'posts_per_page' => -1, 'fields' => 'ids',
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));
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$__ratings = array();
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foreach ($__review_query->posts as $__rid) {
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$__s = get_post_meta($__rid, '_review_star', true);
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if (is_numeric($__s) && $__s >= 1 && $__s <= 5) {
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$__ratings[] = (int) $__s;
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}
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}
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$__avg = count($__ratings) > 0 ? round(array_sum($__ratings) / count($__ratings), 1) : get_option('branch_avg_rating', '4.9');
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$__cnt = count($__ratings) > 0 ? count($__ratings) : get_option('branch_ext_review_count', '190');
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echo wp_json_encode(array(
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'@type' => 'AggregateRating', 'ratingValue' => (string) $__avg,
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'bestRating' => '5', 'ratingCount' => (string) $__cnt,
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), JSON_UNESCAPED_UNICODE | JSON_UNESCAPED_SLASHES);
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unset($__review_query, $__ratings, $__avg, $__cnt, $__rid, $__s);
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?>,
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"priceRange": "<?php echo esc_attr(get_option('branch_price_range', '$$')); ?>",
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"contactPoint": {
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"@type": "ContactPoint",
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"telephone": "<?php echo esc_attr($branch_phone ?: '+79303334151'); ?>",
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"email": "<?php echo esc_attr($branch_email ?: 'shelkovo@dekart-school.ru'); ?>",
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"contactType": "customer service",
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"areaServed": "RU",
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"availableLanguage": "Russian"
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},
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"address": {
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"@type": "PostalAddress",
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"streetAddress": "<?php echo esc_attr(get_option('branch_address', $branch_addr)); ?>",
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"addressLocality": "<?php echo esc_attr($branch_city); ?>",
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"addressRegion": "<?php echo esc_attr($branch_region); ?>",
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"postalCode": "<?php echo esc_attr($branch_zip); ?>",
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"addressCountry": "RU"
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},
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"geo": {
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"@type": "GeoCoordinates",
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"latitude": "<?php echo esc_attr($branch_lat); ?>",
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"longitude": "<?php echo esc_attr($branch_lng); ?>"
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},
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"openingHoursSpecification": [
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{
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"@type": "OpeningHoursSpecification",
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"dayOfWeek": [
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"http://schema.org/Monday",
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"http://schema.org/Tuesday",
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"http://schema.org/Wednesday",
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"http://schema.org/Thursday",
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"http://schema.org/Friday"
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],
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"opens": "<?php echo esc_attr(get_option('branch_hours_open', '10:00')); ?>",
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"closes": "<?php echo esc_attr(get_option('branch_hours_close', '21:00')); ?>"
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}
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],
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"areaServed": <?php
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$__areas = array_map('trim', explode(',', $area_served_raw));
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echo wp_json_encode(array_map(function ($c) {
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return array( '@type' => 'City', 'name' => wp_strip_all_tags($c) );
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}, array_filter($__areas)), JSON_UNESCAPED_UNICODE);
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unset($__areas);
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?>,
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"hasCredential": {
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"@type": "EducationalOccupationalCredential",
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"credentialCategory": "Лицензия на образовательную деятельность",
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"recognizedBy": {
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"@type": "GovernmentOrganization",
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"name": "<?php echo esc_attr(get_option('branch_license_authority', 'Министерство образования Московской области')); ?>"
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}
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},
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"hasOfferCatalog": {
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"@type": "OfferCatalog",
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"name": "Услуги школы Декарт",
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"itemListElement": <?php
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$__services = get_option('branch_schema_services');
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if (! empty($__services) && is_array($__services)) {
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echo wp_json_encode($__services, JSON_UNESCAPED_UNICODE);
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} else {
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echo wp_json_encode(array(
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array( '@type' => 'Offer', 'itemOffered' => array( '@type' => 'Service', 'name' => 'Начальная школа (1–4 класс)', 'description' => 'Английский язык с 1 класса, мини-классы до 15 человек' ) ),
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array( '@type' => 'Offer', 'itemOffered' => array( '@type' => 'Service', 'name' => 'Подготовка к школе', 'description' => 'Программа для будущих первоклассников' ) ),
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array( '@type' => 'Offer', 'itemOffered' => array( '@type' => 'Service', 'name' => 'Подготовка к ОГЭ и ЕГЭ', 'description' => 'Интенсивная подготовка к ВПР, ОГЭ и ЕГЭ' ) ),
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array( '@type' => 'Offer', 'itemOffered' => array( '@type' => 'Service', 'name' => 'Летний городской лагерь', 'description' => 'Образование, творчество и наука' ) ),
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), JSON_UNESCAPED_UNICODE);
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}
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unset($__services);
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?> }
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}<?php
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// FAQPage JSON-LD
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if ($faq_has) :
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$faq_main_entity = array();
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foreach ($front_faq as $faq_item) {
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$q = isset($faq_item['faq_question']) ? trim($faq_item['faq_question']) : '';
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$a = isset($faq_item['faq_answer']) ? trim($faq_item['faq_answer']) : '';
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if (empty($q) || empty($a)) {
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continue;
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}
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$faq_main_entity[] = array(
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'@type' => 'Question', 'name' => wp_strip_all_tags($q),
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'acceptedAnswer' => array( '@type' => 'Answer', 'text' => wp_strip_all_tags($a) ),
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);
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}
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if (! empty($faq_main_entity)) : ?>
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,{
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"@type": "FAQPage",
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"@id": "<?php echo esc_url($home_url); ?>#faq",
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"name": "Часто задаваемые вопросы о школе Декарт",
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"mainEntity": <?php echo wp_json_encode($faq_main_entity, JSON_UNESCAPED_UNICODE | JSON_UNESCAPED_SLASHES); ?>
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}
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<?php endif;
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endif; ?>
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]
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}
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</script>
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<?php get_template_part('template-parts/contacts'); ?>
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<?php get_template_part('template-parts/author-eaat'); ?>
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<?php get_template_part('template-parts/sticky-cta'); ?>
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<script>
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// Scroll depth tracking (GA4)
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(function() {
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var depths = [25, 50, 75, 100], tracked = {};
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function track() {
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var pct = Math.round((window.scrollY + window.innerHeight) / document.documentElement.scrollHeight * 100);
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depths.forEach(function(d) {
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if (pct >= d && !tracked[d] && typeof gtag === 'function') {
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tracked[d] = true;
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gtag('event', 'scroll_depth', { 'event_category': 'engagement', 'event_label': d + '%', 'value': d, 'non_interaction': true });
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}
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});
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}
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var ticking = false;
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window.addEventListener('scroll', function() { if (!ticking) { window.requestAnimationFrame(function() { track(); ticking = false; }); ticking = true; } }, { passive: true });
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})();
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// Exit-intent banner
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(function() {
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var shown = false, banner = document.getElementById('exit-banner');
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if (!banner) return;
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function show() { if (!shown) { shown = true; banner.classList.add('exit-banner--visible'); } }
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setTimeout(show, 25000);
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document.addEventListener('visibilitychange', function() { if (document.visibilityState === 'visible' && !shown) { setTimeout(show, 2000); } });
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var lastY = window.scrollY, upCnt = 0;
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window.addEventListener('scroll', function() {
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var y = window.scrollY;
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if (y < lastY && y > 200) { upCnt++; if (upCnt >= 3) { show(); } } else { upCnt = 0; }
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lastY = y;
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}, { passive: true });
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})();
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</script>
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<?php $exit_phone = get_option('branch_phone') ?: carbon_get_theme_option('site_phone') ?: ''; ?>
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<div id="exit-banner" class="exit-banner" aria-label="Остались вопросы?">
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<div class="exit-banner__inner">
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<div class="exit-banner__content">
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<span class="exit-banner__title">Остались вопросы?</span>
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<span class="exit-banner__text">Позвоните — расскажем о школе и запишем ребёнка на обучение</span>
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</div>
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<?php if ($exit_phone) : $exit_clean = preg_replace('/[\s\-\–\(\)]/', '', $exit_phone); ?>
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<a class="exit-banner__btn" href="tel:<?php echo esc_attr($exit_clean); ?>">
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<svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z"/></svg>
|
||
<?php echo esc_html($exit_phone); ?>
|
||
</a>
|
||
<?php endif; ?>
|
||
<button class="exit-banner__close" aria-label="Закрыть" onclick="this.parentElement.parentElement.classList.remove('exit-banner--visible')">
|
||
<svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><line x1="18" y1="6" x2="6" y2="18"/><line x1="6" y1="6" x2="18" y2="18"/></svg>
|
||
</button>
|
||
</div>
|
||
</div>
|
||
|
||
<?php get_footer(); ?>
|