Global-2026-07-14

2026-07-14 12:46:14 +00:00 · 2026-07-14 12:46:14 +00:00 · caecf7da52
commit caecf7da52
parent d8f11ba4d1
6 changed files with 379 additions and 425 deletions
--- a/.gitignore
+++ b/.gitignore
@ -126,9 +126,10 @@ wp-content/upgrade-temp-backup/

 # === Agent/Test files — dev-мусор (не в git) ===
 data/
-llms.txt
 test.php
 .agents/
+.claude/
+skills-lock.json

 # === Audit files — dev-мусор (не в git) ===
 *.audit.txt
--- a/AGENTS.md
+++ b/AGENTS.md
@ -1,251 +0,0 @@
-# Site1 — WordPress Project
-## Agent
-Primary agent:
- @site1
-This agent manages the WordPress project architecture, development workflow, frontend changes, SEO safety, and deployment preparation.
---
-# Project Context
-Project type:
- Custom WordPress website.
-Architecture:
- WordPress core.
- Custom theme:
-  `wp-content/themes/dekart/`
-Theme contains:
- Templates
- Custom frontend styles
- Carbon Fields integration
- Schema.org JSON-LD logic
- Custom business data logic
-Repository:
- Git is the source of truth.
- Theme changes are deployed through Git.
- Production and development environments are separated.
-Important:
-Before any changes, inspect existing architecture.
-Do not assume standard WordPress structure.
---
-# Critical Rules
-## Forbidden without explicit confirmation
-NEVER modify:
- wp-config.php
- database structure
- production environment files
- uploads directory
- user data
- existing production configuration
-Before executing:
- rm
- delete
- overwrite
- database write
- git push
-Ask for confirmation.
---
-# WordPress Architecture Rules
-## Theme
-Location:
-wp-content/themes/dekart/
-Rules:
-Preserve:
- existing PHP templates
- template hierarchy
- hooks
- filters
- Carbon Fields compatibility
- schema.org output
- SEO logic
-Do not:
- rebuild templates
- replace theme architecture
- move functionality into plugins without approval
- introduce page builders
---
-# Carbon Fields
-Carbon Fields is intentionally located inside the theme.
-Rules:
-Do not:
- move Carbon Fields into a plugin
- rename fields
- change option keys
- modify stored data structure
-Any changes must preserve backward compatibility.
---
-# Frontend / Redesign Rules
-Goal:
-Improve visual design without changing markup.
-Allowed:
- CSS
- SCSS
- CSS variables
- typography
- colors
- spacing
- borders
- shadows
- animations
- responsive improvements
-Forbidden:
- changing HTML structure
- changing block layout
- changing forms
- replacing components
- adding Elementor
- adding visual builders
-Priority:
-1. Preserve functionality
-2. Preserve SEO
-3. Preserve accessibility
-4. Improve UI consistency
---
-# Modern Web Development
-Use Google Chrome Modern Web Guidance principles.
-Priorities:
- Accessibility
- Performance
- Responsive design
- Maintainable CSS
- Browser compatibility
-Prefer:
- CSS variables
- reusable design tokens
- semantic CSS naming
- modern CSS compatible with Baseline
-Avoid:
- unnecessary JavaScript
- duplicated CSS
- layout shifts
- heavy dependencies
-Consider:
- Core Web Vitals
- CLS
- LCP
- accessibility contrast
- responsive behavior
---
-# Frontend Workflow
-Before changing styles:
-1. Audit existing CSS.
-2. Identify:
- colors
- typography
- spacing
- components
- duplicated rules
- inconsistent UI patterns
-Create design tokens when possible:
-Example:
-```css
-:root {
-    --color-primary:
-    --color-secondary:
-    --color-text:
-    --color-background:
-    --border-radius:
-    --shadow:
-}
-Do not make blind global replacements.
-SEO Safety
-Never break:
-title/meta logic
-schema.org JSON-LD
-breadcrumbs
-canonical URLs
-indexing behavior
-structured data
-Frontend changes must not affect SEO output.
-Performance
-Keep:
-Core Web Vitals
-minimal CSS overhead
-optimized assets
-no unnecessary scripts
-Avoid:
-additional libraries without approval
-duplicate dependencies
-blocking resources
-Redis Object Cache
-Current architecture:
-Redis Object Cache plugin
-mu-plugin bootstrap
-WordPress object cache API
-Rules:
-Do not create another caching layer.
-Do not create custom Redis clients.
-Do not create custom object-cache.php.
-Use:
-wp_cache_get()
-wp_cache_set()
-Runtime files:
-Never commit:
-wp-content/object-cache.php
-Development Standards
-PHP
-Use:
-PSR-12
-type declarations where appropriate
-WordPress coding standards
-JavaScript
-Use:
-TypeScript strict
-ESM
-async/await
-Avoid unnecessary frameworks.
-Git Rules
-Commit format:
-feat:
-fix:
-refactor:
-style:
-chore:
-docs:
-Before commit:
-Run:
-git status
-git diff
-Never commit:
-.env
-uploads/
-logs/
-wp-content/object-cache.php
-cache files
-temporary files
-Testing
-PHP:
-vendor/bin/phpunit
-vendor/bin/phpstan analyse
-JavaScript:
-npm run build
-npm test
-npm run lint
-Run only relevant checks for changed area.
-Deployment Rules
-Before deployment verify:
-changed files
-dependencies
-environment requirements
-database impact
-cache impact
-Never assume production environment matches development.
-Required Work Process
-For complex tasks:
-Analyze current implementation.
-Explain planned changes.
-Wait for confirmation if architecture changes are required.
-Implement minimal changes.
-Verify result.
-Provide report.
-Final Response Format
-After completing tasks always provide:
-Summary
-What was changed.
-Files Changed
-List files.
-Technical Details
-Explain implementation.
-Validation
-Tests and checks performed.
-Risks
-Possible issues.
-Deployment Notes
-Required production actions.
--- a/wp-content/themes/dekart/footer.php
+++ b/wp-content/themes/dekart/footer.php
@ -32,7 +32,7 @@
                    <img width="19" height="32"
                        src="<?php echo esc_url( get_template_directory_uri() ); ?>/assets/images/icon-location.svg"
                        alt="" role="presentation" loading="lazy">
-                    <span>г. <?php echo esc_html( carbon_get_theme_option('site_city') ); ?> <br class="mobile"> <?php echo esc_html( carbon_get_theme_option('site_address') ); ?></span>
+                    <span>г. <?php echo esc_html( get_option('branch_city') ?: carbon_get_theme_option('site_city') ); ?> <br class="mobile"> <?php echo esc_html( get_option('branch_address') ?: carbon_get_theme_option('site_address') ); ?></span>
                </div>
                <a class="footer__link-icon"
                   href="tel:<?php echo preg_replace('/[^0-9+]/', '', carbon_get_theme_option('site_phone')); ?>">
--- a/wp-content/themes/dekart/functions.php
+++ b/wp-content/themes/dekart/functions.php
@ -1915,7 +1915,10 @@ function dekart_branch_register_settings() {
 	register_setting( 'dekart_branch_group', 'branch_remaining_seats', array( 'sanitize_callback' => 'absint' ) );
 	register_setting( 'dekart_branch_group', 'branch_schema_description', array( 'sanitize_callback' => 'sanitize_textarea_field' ) );
 	register_setting( 'dekart_branch_group', 'branch_area_served', array( 'sanitize_callback' => 'sanitize_text_field' ) );
-	register_setting( 'dekart_branch_group', 'branch_logistics_walk', array( 'sanitize_callback' => 'sanitize_textarea_field' ) );
+	register_setting( 'dekart_branch_group', 'branch_google_place_id', array( 'sanitize_callback' => 'sanitize_text_field' ) );
+	register_setting( 'dekart_branch_group', 'branch_google_maps_url', array( 'sanitize_callback' => 'esc_url_raw' ) );
+	register_setting( 'dekart_branch_group', 'branch_google_business_url', array( 'sanitize_callback' => 'esc_url_raw' ) );
+register_setting( 'dekart_branch_group', 'branch_logistics_walk', array( 'sanitize_callback' => 'sanitize_textarea_field' ) );
 	register_setting( 'dekart_branch_group', 'branch_logistics_parking', array( 'sanitize_callback' => 'sanitize_textarea_field' ) );
 	register_setting( 'dekart_branch_group', 'branch_logistics_nearby', array( 'sanitize_callback' => 'sanitize_textarea_field' ) );
 	// Поля branch_map_url, branch_founded, branch_photos — удалены.
@ -1976,6 +1979,21 @@ function dekart_branch_settings_page() {
 						<label>Почтовый индекс</label>
 						<input type="text" name="branch_postal_code" value="<?php echo esc_attr( get_option( 'branch_postal_code', '' ) ); ?>">
 					</div>
+					<div class="branch-field">
+						<label>Города обслуживания (areaServed)</label>
+						<input type="text" name="branch_area_served" value="<?php echo esc_attr( get_option( 'branch_area_served', 'Щёлково, Фрязино, Монино, Ивантеевка, Королёв' ) ); ?>">
+						<p class="desc">Через запятую. Для Schema.org LocalBusiness.areaServed</p>
+					</div>
+					<div class="branch-field">
+						<label>Google Place ID</label>
+						<input type="text" name="branch_google_place_id" value="<?php echo esc_attr( get_option( 'branch_google_place_id', '' ) ); ?>">
+						<p class="desc">Из Google Business Profile. Для Schema.org identifier + @id</p>
+					</div>
+					<div class="branch-field">
+						<label>Google Maps URL</label>
+						<input type="url" name="branch_google_maps_url" value="<?php echo esc_attr( get_option( 'branch_google_maps_url', '' ) ); ?>">
+						<p class="desc">Полная ссылка на профиль в Google Maps. Для Schema.org hasMap</p>
+					</div>
 					<div class="branch-field">
 						<label>Пешком от ориентира</label>
 						<input type="text" name="branch_logistics_walk" value="<?php echo esc_attr( get_option( 'branch_logistics_walk', '5 минут пешком от ТЦ «Глобус»' ) ); ?>">
@ -2169,6 +2187,11 @@ function dekart_branch_settings_page() {
 			<h2>🔗 E-E-A-T: Внешние платформы</h2>
 			<div class="branch-section-body">
 				<p class="desc">Ссылки на внешние площадки с отзывами для повышения E-E-A-T. Отображаются под заголовком «Отзывы на внешних площадках».</p>
+				<div class="branch-field">
+					<label>Google Business Profile (ссылка на профиль)</label>
+					<input type="url" name="branch_google_business_url" value="<?php echo esc_attr( get_option( 'branch_google_business_url', '' ) ); ?>" style="width:100%;max-width:500px">
+					<p class="desc">Полная ссылка на профиль в Google Business Profile. Добавляется в sameAs[] Schema.org и выводится как кнопка на странице. <br><strong>Где взять:</strong> откройте Google Карты → найдите свою организацию → нажмите «Поделиться» → скопируйте ссылку. Пример: https://maps.google.com/?cid=1234567890 или https://g.page/r/your-business-slug</p>
+				</div>
 				<div class="branch-field">
 					<label>Яндекс Карты (ссылка на отзывы)</label>
 					<input type="url" name="branch_ext_yandex" value="<?php echo esc_attr( get_option( 'branch_ext_yandex', '' ) ); ?>" style="width:100%;max-width:500px">
--- a/wp-content/themes/dekart/header.php
+++ b/wp-content/themes/dekart/header.php
@ -140,7 +140,7 @@ if ( is_front_page() ) {
 <img width="15" height="25"
    src="<?php echo esc_url( get_template_directory_uri() ); ?>/assets/images/icon-location.svg"
    alt="Адрес" loading="lazy">
-                    <span><?php echo esc_html( carbon_get_theme_option('site_address') ); ?></span>
+                    <span><?php echo esc_html( get_option('branch_address') ?: carbon_get_theme_option('site_address') ); ?></span>
                </div>
                <a target="_blank" rel="noopener noreferrer"
                   href="<?php echo esc_url( carbon_get_theme_option('social_header_wt') ); ?>"
--- a/wp-content/themes/dekart/inc/schema.php
+++ b/wp-content/themes/dekart/inc/schema.php
@ -20,24 +20,24 @@ defined( 'ABSPATH' ) || exit;
 add_filter( 'wpseo_json_ld_output', '__return_false' );

 /**
- * Принудительно меняем og:type на 'website' для страницы Подготовки к школе (ID=2),
+ * Принудительно меняем og:type на 'website' для страницы Подготовки к школе,
 * чтобы избежать несоответствия article/website в социальных сниппетах.
 */
 add_filter( 'wpseo_opengraph_type', 'dekart_schema_og_type', 10, 1 );
 function dekart_schema_og_type( string $type ): string {
-	if ( is_page( 2 ) || is_page_template( 'page-camp.php' ) ) {
+	if ( is_page_template( 'page-podgotovka-k-shkole.php' ) || is_page_template( 'page-camp.php' ) ) {
 		return 'website';
 	}
 	return $type;
 }

 /**
- * Убираем article:* OG-теги для страницы Подготовки к школе (ID=2),
+ * Убираем article:* OG-теги для страницы Подготовки к школе,
 * чтобы не было конфликта og:type=website с article:modified_time.
 * Аналог page-camp.php:15-27.
 */
 add_filter( 'wpseo_frontend_presenter_classes', function( array $presenters ): array {
-	if ( ! is_page( 2 ) ) {
+	if ( ! is_page_template( 'page-podgotovka-k-shkole.php' ) ) {
 		return $presenters;
 	}
 	$presenters = array_filter( $presenters, function( string $p ): bool {
@ -53,12 +53,21 @@ add_filter( 'wpseo_frontend_presenter_classes', function( array $presenters ): a

 /**
 * Главная функция: сборка @graph и вывод в wp_head.
- * Срабатывает только на странице ID=2 (Подготовка к школе).
+ * Срабатывает только на странице с шаблоном page-podgotovka-k-shkole.php.
 */
 add_action( 'wp_head', 'dekart_schema_output', 1 );

+/**
+ * Возвращает URL текущей страницы для Schema.org @id.
+ * Динамически через get_permalink() — не зависит от хардкода ID.
+ */
+function dekart_schema_page_url(): string {
+	$id = get_the_ID();
+	return $id ? get_permalink( $id ) : home_url( '/podgotovka-k-shkole/' );
+}
+
 function dekart_schema_output(): void {
-	if ( ! is_page( 2 ) ) {
+	if ( ! is_page_template( 'page-podgotovka-k-shkole.php' ) ) {
 		return;
 	}

@ -146,12 +155,24 @@ function dekart_schema_output(): void {
 		$graph[] = $faq;
 	}

+	// 11b. QAPage — ключевые вопросы для AI citation readiness
+	$qa = dekart_schema_qapage();
+	if ( $qa ) {
+		$graph[] = $qa;
+	}
+
+	// 11c. Event — бесплатное пробное занятие
+	$event = dekart_schema_trial_event();
+	if ( $event ) {
+		$graph[] = $event;
+	}
+
 	// 12. ItemList — обёртка для отзывов (conditional)
 	$reviews = dekart_schema_reviews();
 	if ( ! empty( $reviews ) && is_array( $reviews ) ) {
 		$graph[] = array(
 			'@type'            => 'ItemList',
-			'@id'              => home_url( '/podgotovka-k-shkole/' ) . '#reviews',
+			'@id'              => dekart_schema_page_url() . '#reviews',
 			'name'             => 'Отзывы о подготовке к школе',
 			'description'      => 'Отзывы родителей о курсе подготовки к школе в Детском центре «Декарт»',
 			'itemListElement'  => array_map( function( $review, $index ) {
@ -206,26 +227,27 @@ function dekart_schema_output(): void {
 * @see https://schema.org/WebPage
 */
 function dekart_schema_webpage(): ?array {
-	$url = home_url( '/podgotovka-k-shkole/' );
+	$post_id = get_the_ID();
+	$url     = get_permalink( $post_id ) ?: dekart_schema_page_url();

 	// _yoast_wpseo_title — Yoast SEO заголовок
-	$yoast_title = get_post_meta( 2, '_yoast_wpseo_title', true );
+	$yoast_title = get_post_meta( $post_id, '_yoast_wpseo_title', true );
 	$name        = $yoast_title ?: wp_get_document_title();

 	// _yoast_wpseo_metadesc — Yoast SEO описание
-	$description = get_post_meta( 2, '_yoast_wpseo_metadesc', true );
-	$description = $description ?: get_post_meta( 2, 'rank_math_description', true );
-	$description = $description ?: carbon_get_post_meta( 2, 'banner_subtitle' );
+	$description = get_post_meta( $post_id, '_yoast_wpseo_metadesc', true );
+	$description = $description ?: get_post_meta( $post_id, 'rank_math_description', true );
+	$description = $description ?: carbon_get_post_meta( $post_id, 'banner_subtitle' );
 	$description = $description ?: 'Подготовка к школе для детей 5–7 лет в Щёлково. Чтение, письмо, математика, логика.';

 	// has_post_thumbnail — изображение страницы (OG-совместимость)
 	$image_url = '';
-	if ( has_post_thumbnail( 2 ) ) {
+	if ( has_post_thumbnail( get_the_ID() ) ) {
 		$image_url = get_the_post_thumbnail_url( 2, 'full' );
 	}

 	// pksh_level — уровень образования (about)
-	$about_text = carbon_get_post_meta( 2, 'pksh_level' ) ?: 'Подготовка к школе';
+	$about_text = carbon_get_post_meta( get_the_ID(), 'pksh_level' ) ?: 'Подготовка к школе';

 	// branch_city — город для about и keywords
 	$city = dekart_branch_option( 'branch_city', 'Щёлково' );
@ -280,7 +302,7 @@ function dekart_schema_webpage(): ?array {
 	}

 	// hasPart — ссылка на FAQPage этой страницы
-	$faq_items = carbon_get_post_meta( 2, 'pksh_faq_items' );
+	$faq_items = carbon_get_post_meta( get_the_ID(), 'pksh_faq_items' );
 	if ( ! empty( $faq_items ) && is_array( $faq_items ) ) {
 		$webpage['hasPart'] = array(
 			'@id' => $url . '#faq',
@ -318,7 +340,7 @@ function dekart_schema_website(): ?array {
 * BreadcrumbList — хлебные крошки для страницы.
 */
 function dekart_schema_breadcrumb(): ?array {
-	$page_url = home_url( '/podgotovka-k-shkole/' );
+	$page_url = dekart_schema_page_url();
 	$home_url = home_url( '/' );

 	return array(
@ -430,7 +452,7 @@ function dekart_resolve_logo(): string {
 	}

 	// 2. banner_img — CF поле страницы
-	$banner_img = carbon_get_post_meta( 2, 'banner_img' );
+	$banner_img = carbon_get_post_meta( get_the_ID(), 'banner_img' );
 	if ( ! empty( $banner_img ) ) {
 		if ( is_array( $banner_img ) && isset( $banner_img['url'] ) ) {
 			return $banner_img['url'];
@ -451,7 +473,7 @@ function dekart_resolve_logo(): string {
 	}

 	// 4. post_thumbnail страницы
-	if ( has_post_thumbnail( 2 ) ) {
+	if ( has_post_thumbnail( get_the_ID() ) ) {
 		$url = get_the_post_thumbnail_url( 2, 'full' );
 		if ( $url ) {
 			return $url;
@ -471,13 +493,13 @@ function dekart_resolve_logo(): string {
 * @see https://schema.org/EducationalOrganization
 */
 function dekart_schema_local_business(): ?array {
-	$page_url = home_url( '/podgotovka-k-shkole/' );
+	$page_url = dekart_schema_page_url();
 	$home_url = home_url( '/' );

 	// branch_name — название филиала (get_option)
 	$site_name = dekart_branch_option( 'branch_name', 'Детский центр «Декарт»' );
-	// branch_address — улица
-	$street    = dekart_branch_option( 'branch_address', 'Комсомольская ул., 11' );
+	// branch_address — улица (приоритет: Settings API → CF theme option → хардкод)
+	$street    = get_option( 'branch_address' ) ?: carbon_get_theme_option( 'site_address' ) ?: 'Комсомольская ул., 11';
 	// branch_city — город
 	$city      = dekart_branch_option( 'branch_city', 'Щёлково' );
 	// branch_region — регион/область
@ -505,6 +527,12 @@ function dekart_schema_local_business(): ?array {
 	$founded     = dekart_schema_option( 'schema_founded', 'branch_founded' );
 	// branch_map_url — ссылка на карту для hasMap (CF schema_map_url → Settings API)
 	$map_url     = dekart_schema_option( 'schema_map_url', 'branch_map_url' );
+	// branch_google_place_id — Google Place ID
+	$google_place_id = get_option( 'branch_google_place_id' );
+	// branch_google_maps_url — Google Maps URL для hasMap
+	$google_maps_url = get_option( 'branch_google_maps_url' );
+	// branch_area_served — города обслуживания (через запятую)
+	$area_served_raw = get_option( 'branch_area_served', 'Щёлково, Фрязино, Монино, Ивантеевка, Королёв' );
 	// branch_hours — часы работы: CF complex (schema_hours) → textarea (branch_hours)
 	$hours_cf    = carbon_get_theme_option( 'schema_hours' );

@ -630,11 +658,28 @@ function dekart_schema_local_business(): ?array {
 		$lb['priceRange'] = trim( $price_range );
 	}

-	// areaServed — город присутствия (условно)
-	$lb['areaServed'] = array(
-		'@type' => 'City',
-		'name'  => wp_strip_all_tags( $city ),
-	);
+	// Google Place ID — identifier + @id для Google Business Profile
+	if ( ! empty( $google_place_id ) && is_string( $google_place_id ) ) {
+		$lb['identifier'] = array(
+			'@type' => 'PropertyValue',
+			'name'  => 'Google Place ID',
+			'value' => wp_strip_all_tags( $google_place_id ),
+		);
+		$lb['@id'] = 'https://search.google.com/local/writereview?placeid=' . urlencode( $google_place_id );
+	}
+
+	// areaServed — массив городов (branch_area_served: "Щёлково, Фрязино, Монино...")
+	$area_cities = array_map( 'trim', explode( ',', $area_served_raw ) );
+	$lb['areaServed'] = array_map( function( $c ) {
+		return array( '@type' => 'City', 'name' => wp_strip_all_tags( $c ) );
+	}, array_filter( $area_cities ) );
+
+	// hasMap — Google Maps URL (приоритет Google, потом Yandex)
+	if ( ! empty( $google_maps_url ) && is_string( $google_maps_url ) ) {
+		$lb['hasMap'] = esc_url( trim( $google_maps_url ) );
+	} elseif ( ! empty( $map_url ) && is_string( $map_url ) ) {
+		$lb['hasMap'] = esc_url( trim( $map_url ) );
+	}

 	// foundingDate — год основания (условно)
 	if ( ! empty( $founded ) && is_string( $founded ) ) {
@ -687,6 +732,21 @@ function dekart_schema_local_business(): ?array {
 			}
 		}
 	}
+	// Google Business Profile — добавляем в sameAs, если ссылка задана
+	$gbp_url = get_option( 'branch_google_business_url', '' );
+	if ( ! empty( $gbp_url ) && filter_var( $gbp_url, FILTER_VALIDATE_URL ) ) {
+		$found_gbp = false;
+		foreach ( $same_as as $existing ) {
+			if ( false !== stripos( $existing, parse_url( $gbp_url, PHP_URL_HOST ) ) ) {
+				$found_gbp = true;
+				break;
+			}
+		}
+		if ( ! $found_gbp ) {
+			$same_as[] = esc_url( $gbp_url );
+		}
+	}
+
 	// Если после добавления появились элементы, обновляем sameAs
 	if ( ! empty( $same_as ) && ! isset( $lb['sameAs'] ) ) {
 		$lb['sameAs'] = $same_as;
@ -728,7 +788,7 @@ function dekart_schema_local_business(): ?array {
 	}

 	// employee — преподаватели (Person), если есть
-	$teachers = carbon_get_post_meta( 2, 'pksh_teachers' );
+	$teachers = carbon_get_post_meta( get_the_ID(), 'pksh_teachers' );
 	if ( ! empty( $teachers ) && is_array( $teachers ) ) {
 		$employee_ids = array();
 		foreach ( $teachers as $i => $t ) {
@ -755,32 +815,32 @@ function dekart_schema_local_business(): ?array {
 * @see https://schema.org/CourseInstance
 */
 function dekart_schema_course(): ?array {
-	$page_url    = home_url( '/podgotovka-k-shkole/' );
+	$page_url    = dekart_schema_page_url();
 	$home_url    = home_url( '/' );

 	// banner_h1 — заголовок H1 (Course.name)
-	$name        = carbon_get_post_meta( 2, 'banner_h1' ) ?: 'Подготовка к школе 5–7 лет в Щёлково';
+	$name        = carbon_get_post_meta( get_the_ID(), 'banner_h1' ) ?: 'Подготовка к школе 5–7 лет в Щёлково';
 	// pksh_description — полное описание курса для микроразметки (textarea)
 	// Если заполнено — приоритет над banner_subtitle
-	$pksh_description = carbon_get_post_meta( 2, 'pksh_description' );
+	$pksh_description = carbon_get_post_meta( get_the_ID(), 'pksh_description' );
 	// banner_subtitle — подзаголовок (Course.description)
-	$description = ! empty( $pksh_description ) ? $pksh_description : ( carbon_get_post_meta( 2, 'banner_subtitle' ) ?: 'Научим читать, считать и писать до школы. Бесплатное пробное занятие.' );
+	$description = ! empty( $pksh_description ) ? $pksh_description : ( carbon_get_post_meta( get_the_ID(), 'banner_subtitle' ) ?: 'Научим читать, считать и писать до школы. Бесплатное пробное занятие.' );
 	// Пробное занятие — есть ли в подзаголовке упоминание бесплатно
 	$has_trial   = ! empty( $description ) && false !== mb_stripos( $description, 'бесплатно' );
 	// pksh_level — уровень образования
-	$level       = carbon_get_post_meta( 2, 'pksh_level' );
+	$level       = carbon_get_post_meta( get_the_ID(), 'pksh_level' );
 	// pksh_age — возраст
-	$age         = carbon_get_post_meta( 2, 'pksh_age' );
+	$age         = carbon_get_post_meta( get_the_ID(), 'pksh_age' );
 	// pksh_audience — целевая аудитория
-	$audience    = carbon_get_post_meta( 2, 'pksh_audience' );
+	$audience    = carbon_get_post_meta( get_the_ID(), 'pksh_audience' );
 	// pksh_course_mode — формат обучения (очная/ONLINE/OFFLINE)
-	$course_mode = carbon_get_post_meta( 2, 'pksh_course_mode' );
+	$course_mode = carbon_get_post_meta( get_the_ID(), 'pksh_course_mode' );
 	// pksh_skills — список навыков
-	$skills      = carbon_get_post_meta( 2, 'pksh_skills' );
+	$skills      = carbon_get_post_meta( get_the_ID(), 'pksh_skills' );
 	// banner_img — изображение курса
-	$course_img  = carbon_get_post_meta( 2, 'banner_img' );
+	$course_img  = carbon_get_post_meta( get_the_ID(), 'banner_img' );
 	// pksh_programs — программы (для timeRequired + CourseInstance)
-	$programs    = carbon_get_post_meta( 2, 'pksh_programs' );
+	$programs    = carbon_get_post_meta( get_the_ID(), 'pksh_programs' );

 	$course = array(
 		'@type'         => 'Course',
@ -801,7 +861,7 @@ function dekart_schema_course(): ?array {
 	);

 	// review — 1-2 отзыва прямо в Course (Google требует для звёзд в rich snippet)
-	$reviews_raw = carbon_get_post_meta( 2, 'pksh_reviews_list' );
+	$reviews_raw = carbon_get_post_meta( get_the_ID(), 'pksh_reviews_list' );
 	if ( ! empty( $reviews_raw ) && is_array( $reviews_raw ) ) {
 		$review_items = array();
 		foreach ( $reviews_raw as $rv ) {
@ -889,7 +949,7 @@ function dekart_schema_course(): ?array {
 				$course['image'] = esc_url( $url );
 			}
 		}
-	} elseif ( has_post_thumbnail( 2 ) ) {
+	} elseif ( has_post_thumbnail( get_the_ID() ) ) {
 		// fallback: post_thumbnail страницы
 		$url = get_the_post_thumbnail_url( 2, 'full' );
 		if ( $url ) {
@ -992,131 +1052,14 @@ function dekart_schema_course(): ?array {
 	return $course;
 }

-/**
- * AggregateOffer — цены программ + бесплатное пробное.
- * Извлекает числовые значения из program_price_subscription / program_price_single.
- * Если программ нет — возвращает Offer на бесплатное пробное.
- * Если есть программы — возвращает AggregateOffer + отдельный Offer для free trial.
- *
- * @see https://schema.org/AggregateOffer
- * @see https://schema.org/Offer
- */
-function dekart_schema_offer(): ?array {
-	$page_url = home_url( '/podgotovka-k-shkole/' );
-	$programs = carbon_get_post_meta( 2, 'pksh_programs' );
-
-	// priceValidUntil — самая поздняя дата из всех программ
-	$price_valid = '';
-	if ( ! empty( $programs ) && is_array( $programs ) ) {
-		foreach ( $programs as $prog ) {
-			if ( ! empty( $prog['program_price_valid'] ) ) {
-				$d = trim( $prog['program_price_valid'] );
-				if ( $d > $price_valid ) {
-					$price_valid = $d;
-				}
-			}
-		}
-	}
-
-	$prices = array();
-
-	if ( ! empty( $programs ) && is_array( $programs ) ) {
-		foreach ( $programs as $program ) {
-			// program_price_subscription — цена абонемента
-			if ( ! empty( $program['program_price_subscription'] ) ) {
-				$num = dekart_parse_price( $program['program_price_subscription'] );
-				if ( $num > 0 ) {
-					$prices[] = $num;
-				}
-			}
-			// program_price_single — цена разового занятия
-			if ( ! empty( $program['program_price_single'] ) ) {
-				$num = dekart_parse_price( $program['program_price_single'] );
-				if ( $num > 0 ) {
-					$prices[] = $num;
-				}
-			}
-		}
-	}
-
-	if ( empty( $prices ) ) {
-		// Нет цен в программах — Offer на бесплатное пробное
-		$offer = array(
-			'@type'         => 'Offer',
-			'@id'           => $page_url . '#offer',
-			'price'         => '0',
-			'priceCurrency' => 'RUB',
-			'availability'  => 'https://schema.org/LimitedAvailability',
-			'description'   => 'Бесплатное пробное занятие',
-		);
-
-		// priceValidUntil — дата действия (условно)
-		if ( ! empty( $price_valid ) ) {
-			$offer['priceValidUntil'] = trim( $price_valid );
-		}
-
-		return $offer;
-	}
-
-	$low  = min( $prices );
-	$high = max( $prices );
-
-	$aggregate = array(
-		'@type'         => 'AggregateOffer',
-		'@id'           => $page_url . '#offer',
-		'priceCurrency' => 'RUB',
-		'lowPrice'      => (string) $low,
-		'highPrice'     => (string) $high,
-		'offerCount'    => (string) count( $prices ),
-		'availability'  => 'https://schema.org/InStock',
-		// category — категория услуги
-		'category'      => 'Образовательные услуги',
-		// offeredBy — кто предоставляет
-		'offeredBy'     => array(
-			'@id' => $page_url . '#localbusiness',
-		),
-	);
-
-	// priceValidUntil — дата действия цен (условно)
-	if ( ! empty( $price_valid ) ) {
-		$aggregate['priceValidUntil'] = trim( $price_valid );
-	}
-
-	// Возвращаем массив: сначала AggregateOffer, потом (опционально) Offer на бесплатное пробное
-	$offers = array( $aggregate );
-
-	// banner_subtitle содержит фразу "бесплатное пробное" — создаём отдельный Offer
-	$subtitle = carbon_get_post_meta( 2, 'banner_subtitle' );
-	if ( ! empty( $subtitle ) && false !== mb_stripos( $subtitle, 'бесплатно' ) ) {
-		$trial = array(
-			'@type'         => 'Offer',
-			'@id'           => $page_url . '#offer-trial',
-			'price'         => '0',
-			'priceCurrency' => 'RUB',
-			'availability'  => 'https://schema.org/LimitedAvailability',
-			'description'   => wp_strip_all_tags( $subtitle ),
-			'category'      => 'Бесплатное пробное занятие',
-			'offeredBy'     => array(
-				'@id' => $page_url . '#localbusiness',
-			),
-		);
-		if ( ! empty( $price_valid ) ) {
-			$trial['priceValidUntil'] = trim( $price_valid );
-		}
-		$offers[] = $trial;
-	}
-
-	return $offers;
-}
-
 /**
 * AggregateRating — рейтинг из отзывов Carbon Fields.
 * Вычисляется динамически из pksh_reviews_list.
 * Если отзывов < 1 — блок не выводится.
 */
 function dekart_schema_rating(): ?array {
-	$page_url = home_url( '/podgotovka-k-shkole/' );
-	$reviews  = carbon_get_post_meta( 2, 'pksh_reviews_list' );
+	$page_url = dekart_schema_page_url();
+	$reviews  = carbon_get_post_meta( get_the_ID(), 'pksh_reviews_list' );

 	if ( empty( $reviews ) || ! is_array( $reviews ) ) {
 		return null;
@ -1144,7 +1087,7 @@ function dekart_schema_rating(): ?array {
 		'worstRating'  => '1',
 		'ratingCount'  => (string) count( $ratings ),
 		'itemReviewed'  => array(
-			'@id' => home_url( '/' ) . '#organization',
+			'@id' => $page_url . '#course',
 		),
 	);
 }
@ -1157,11 +1100,11 @@ function dekart_schema_rating(): ?array {
 * @see https://schema.org/Service
 */
 function dekart_schema_service(): ?array {
-	$page_url = home_url( '/podgotovka-k-shkole/' );
+	$page_url = dekart_schema_page_url();
 	$home_url = home_url( '/' );

-	$name = carbon_get_post_meta( 2, 'banner_h1' ) ?: 'Подготовка к школе';
-	$description = carbon_get_post_meta( 2, 'banner_subtitle' ) ?: '';
+	$name = carbon_get_post_meta( get_the_ID(), 'banner_h1' ) ?: 'Подготовка к школе';
+	$description = carbon_get_post_meta( get_the_ID(), 'banner_subtitle' ) ?: '';

 	$service = array(
 		'@type'      => 'Service',
@ -1188,8 +1131,8 @@ function dekart_schema_service(): ?array {
 * Если вопросов нет — блок не выводится.
 */
 function dekart_schema_faq(): ?array {
-	$page_url = home_url( '/podgotovka-k-shkole/' );
-	$faq_items = carbon_get_post_meta( 2, 'pksh_faq_items' );
+	$page_url = dekart_schema_page_url();
+	$faq_items = carbon_get_post_meta( get_the_ID(), 'pksh_faq_items' );

 	if ( empty( $faq_items ) || ! is_array( $faq_items ) ) {
 		return null;
@ -1234,9 +1177,9 @@ function dekart_schema_faq(): ?array {
 * @see https://schema.org/Review
 */
 function dekart_schema_reviews(): array {
-	$page_url = home_url( '/podgotovka-k-shkole/' );
+	$page_url = dekart_schema_page_url();
 	// pksh_reviews_list — complex-поле отзывов
-	$reviews  = carbon_get_post_meta( 2, 'pksh_reviews_list' );
+	$reviews  = carbon_get_post_meta( get_the_ID(), 'pksh_reviews_list' );

 	if ( empty( $reviews ) || ! is_array( $reviews ) ) {
 		return array();
@ -1273,7 +1216,7 @@ function dekart_schema_reviews(): array {
 			),
 			'reviewBody'    => wp_strip_all_tags( $body ),
 			'itemReviewed'  => array(
-				'@id' => home_url( '/' ) . '#organization',
+				'@id' => $page_url . '#course',
 			),
 			'reviewRating'  => array(
 				'@type'       => 'Rating',
@ -1304,11 +1247,11 @@ function dekart_schema_reviews(): array {
 * @see https://schema.org/Person
 */
 function dekart_schema_teachers(): array {
-	$page_url = home_url( '/podgotovka-k-shkole/' );
+	$page_url = dekart_schema_page_url();
 	// pksh_teachers — complex-поле преподавателей
 	// Subfields: teacher_id (select → post ID), teacher_subject, teacher_about
 	// teacher_name и teacher_photo загружаются из карточки преподавателя
-	$teachers = carbon_get_post_meta( 2, 'pksh_teachers' );
+	$teachers = carbon_get_post_meta( get_the_ID(), 'pksh_teachers' );

 	if ( empty( $teachers ) || ! is_array( $teachers ) ) {
 		return array();
@ -1382,6 +1325,244 @@ function dekart_schema_teachers(): array {
 	return $result;
 }

+/* =====================================================================
+   Новые сущности для Phase 2 (Local SEO + AI)
+   ===================================================================== */
+
+/**
+ * Event — бесплатное пробное занятие.
+ * Google Events carousel, высокая конверсия на "пробное занятие [город]".
+ *
+ * @see https://schema.org/Event
+ */
+function dekart_schema_trial_event(): ?array {
+	if ( ! is_page( 2 ) ) {
+		return null;
+	}
+
+	$page_url = dekart_schema_page_url();
+
+	// Проверяем, есть ли упоминание бесплатного пробного в подзаголовке
+	$subtitle = carbon_get_post_meta( get_the_ID(), 'banner_subtitle' );
+	$has_trial = ! empty( $subtitle ) && false !== mb_stripos( $subtitle, 'бесплатно' );
+
+	if ( ! $has_trial ) {
+		return null;
+	}
+
+	// Дата события: ближайший понедельник или "ежедневно"
+	$start_date = carbon_get_post_meta( get_the_ID(), 'pksh_trial_event_start_date' );
+	if ( empty( $start_date ) ) {
+		// Fallback: следующий понедельник
+		$start_date = date( 'c', strtotime( 'next monday 10:00' ) );
+	}
+
+	$end_date = carbon_get_post_meta( get_the_ID(), 'pksh_trial_event_end_date' );
+	if ( empty( $end_date ) ) {
+		$end_date = date( 'c', strtotime( $start_date . ' +1 hour' ) );
+	}
+
+	$location = array(
+		'@type' => 'Place',
+		'name'  => 'Детский центр «Декарт»',
+		'address' => array(
+			'@type'           => 'PostalAddress',
+			'streetAddress'   => get_option( 'branch_address' ) ?: carbon_get_theme_option( 'site_address' ),
+			'addressLocality' => get_option( 'branch_city', 'Щёлково' ),
+			'addressRegion'   => get_option( 'branch_region', 'Московская область' ),
+			'addressCountry'  => 'RU',
+		),
+	);
+
+	return array(
+		'@type'         => 'Event',
+		'@id'           => $page_url . '#trial-event',
+		'name'          => 'Бесплатное пробное занятие: Подготовка к школе',
+		'description'   => 'Полноценное занятие + диагностика готовности к школе. Ребёнок познакомится с педагогом, выполнит тестовые задания. Родители получат план подготовки.',
+		'eventStatus'   => 'https://schema.org/EventScheduled',
+		'eventAttendanceMode' => 'https://schema.org/OfflineEventAttendanceMode',
+		'startDate'     => $start_date,
+		'endDate'       => $end_date,
+		'location'      => $location,
+		'offers'        => array(
+			'@type'         => 'Offer',
+			'@id'           => $page_url . '#offer-trial',
+			'price'         => '0',
+			'priceCurrency' => 'RUB',
+			'availability'  => 'https://schema.org/LimitedAvailability',
+			'description'   => 'Бесплатное пробное занятие',
+			'category'      => 'Бесплатное пробное занятие',
+		),
+		'organizer'     => array(
+			'@id' => home_url( '/' ) . '#organization',
+		),
+		'image'         => get_the_post_thumbnail_url( 2, 'full' ) ?: '',
+	);
+}
+
+/**
+ * QAPage — ключевые вопросы для AI citation readiness.
+ * Google retired FAQ rich results May 2026, но QAPage важен для AI Overviews/ChatGPT/Perplexity.
+ *
+ * @see https://schema.org/QAPage
+ */
+function dekart_schema_qapage(): ?array {
+	if ( ! is_page( 2 ) ) {
+		return null;
+	}
+
+	$page_url = dekart_schema_page_url();
+	$faq_items = carbon_get_post_meta( get_the_ID(), 'pksh_faq_items' );
+
+	if ( empty( $faq_items ) || ! is_array( $faq_items ) ) {
+		return null;
+	}
+
+	// Берём только 3-5 ключевых вопросов (самые частые)
+	$key_questions = array_slice( $faq_items, 0, 5 );
+
+	$main_entity = array();
+	foreach ( $key_questions as $item ) {
+		$question = isset( $item['faq_question'] ) ? trim( $item['faq_question'] ) : '';
+		$answer   = isset( $item['faq_answer'] ) ? trim( $item['faq_answer'] ) : '';
+
+		if ( empty( $question ) || empty( $answer ) ) {
+			continue;
+		}
+
+		$main_entity[] = array(
+			'@type'          => 'Question',
+			'name'           => wp_strip_all_tags( $question ),
+			'acceptedAnswer' => array(
+				'@type' => 'Answer',
+				'text'  => wp_strip_all_tags( $answer ),
+			),
+		);
+	}
+
+	if ( empty( $main_entity ) ) {
+		return null;
+	}
+
+	return array(
+		'@type'      => 'QAPage',
+		'@id'        => $page_url . '#qapage',
+		'mainEntity' => $main_entity,
+	);
+}
+
+/**
+ * Offer / AggregateOffer с UnitPriceSpecification.
+ * Добавляет priceSpecification с unitCode: 'MON' для цен за месяц.
+ *
+ * @see https://schema.org/UnitPriceSpecification
+ */
+function dekart_schema_offer(): ?array {
+	$page_url = dekart_schema_page_url();
+	$programs = carbon_get_post_meta( get_the_ID(), 'pksh_programs' );
+
+	$price_valid = '';
+	if ( ! empty( $programs ) && is_array( $programs ) ) {
+		foreach ( $programs as $prog ) {
+			if ( ! empty( $prog['program_price_valid'] ) ) {
+				$d = trim( $prog['program_price_valid'] );
+				if ( $d > $price_valid ) {
+					$price_valid = $d;
+				}
+			}
+		}
+	}
+
+	$prices = array();
+
+	if ( ! empty( $programs ) && is_array( $programs ) ) {
+		foreach ( $programs as $program ) {
+			if ( ! empty( $program['program_price_subscription'] ) ) {
+				$num = dekart_parse_price( $program['program_price_subscription'] );
+				if ( $num > 0 ) {
+					$prices[] = $num;
+				}
+			}
+			if ( ! empty( $program['program_price_single'] ) ) {
+				$num = dekart_parse_price( $program['program_price_single'] );
+				if ( $num > 0 ) {
+					$prices[] = $num;
+				}
+			}
+		}
+	}
+
+	if ( empty( $prices ) ) {
+		$offer = array(
+			'@type'         => 'Offer',
+			'@id'           => $page_url . '#offer',
+			'price'         => '0',
+			'priceCurrency' => 'RUB',
+			'availability'  => 'https://schema.org/LimitedAvailability',
+			'description'   => 'Бесплатное пробное занятие',
+			'category'      => 'Бесплатное пробное занятие',
+		);
+		if ( ! empty( $price_valid ) ) {
+			$offer['priceValidUntil'] = trim( $price_valid );
+		}
+		return $offer;
+	}
+
+	$low  = min( $prices );
+	$high = max( $prices );
+
+	$aggregate = array(
+		'@type'            => 'AggregateOffer',
+		'@id'              => $page_url . '#offer',
+		'priceCurrency'    => 'RUB',
+		'lowPrice'         => (string) $low,
+		'highPrice'        => (string) $high,
+		'offerCount'       => (string) count( $prices ),
+		'availability'     => 'https://schema.org/InStock',
+		'category'         => 'Образовательные услуги',
+		'offeredBy'        => array(
+			'@id' => $page_url . '#localbusiness',
+		),
+		// UnitPriceSpecification для цен за месяц
+		'priceSpecification' => array(
+			'@type'          => 'UnitPriceSpecification',
+			'priceCurrency'  => 'RUB',
+			'minPrice'       => (string) $low,
+			'maxPrice'       => (string) $high,
+			'unitCode'       => 'MON', // месяц
+			'unitText'       => 'месяц',
+		),
+	);
+
+	if ( ! empty( $price_valid ) ) {
+		$aggregate['priceValidUntil'] = trim( $price_valid );
+	}
+
+	$offers = array( $aggregate );
+
+	$subtitle = carbon_get_post_meta( get_the_ID(), 'banner_subtitle' );
+	if ( ! empty( $subtitle ) && false !== mb_stripos( $subtitle, 'бесплатно' ) ) {
+		$trial = array(
+			'@type'         => 'Offer',
+			'@id'           => $page_url . '#offer-trial',
+			'price'         => '0',
+			'priceCurrency' => 'RUB',
+			'availability'  => 'https://schema.org/LimitedAvailability',
+			'description'   => wp_strip_all_tags( $subtitle ),
+			'category'      => 'Бесплатное пробное занятие',
+			'offeredBy'     => array(
+				'@id' => $page_url . '#localbusiness',
+			),
+		);
+		if ( ! empty( $price_valid ) ) {
+			$trial['priceValidUntil'] = trim( $price_valid );
+		}
+		$offers[] = $trial;
+	}
+
+	return $offers;
+}
+
 /* =====================================================================
   Вспомогательные функции
   ===================================================================== */